Get ten fold on your domain investments

A domain name is a lease, much like a telephone number. You don’t own the domain, the registry does, and you don’t own your telephone number, the phone company does.

What you do own, are the rights to use the domain. You can assign the rights to someone else (sell the domain) or you can give up the rights (drop the domain).

Note that dropping the domain doesn’t mean you have sold it, you have simply chosen not to renew the lease. The registry sell your lease for you by putting it up for auction to the highest bidder, but that’s another blog post for another time!

In the Bahamas, the government leases crown land on a 99 year lease to developers. Sure that five acre parcel of land on the ocean with the pink sand beach has a high perceived value, but the government has another idea. They know that if they lease the land to a developer and the developer builds a $500 million luxury resort with a 100 slip marina, then the parcel of land is easily worth much more. For the developer, they don’t own the land, they are just leasing it, but they know that if they work hard and build something magnificent on the land, they can get back ten fold on their investment.

I’ve been out there working hard to turn my leases into something special and get back ten fold on our investment.

How about you?