Thank you David Castello

In my continued series about domain development, I’d like to take a few minutes say THANK YOU to David Castello for everything he is doing for geo domain owners.

David has more than a decade of in-the-trenches experience in the geo domain space. He doesn’t TALK about doing it, he’s done it! He’s tried everything and he’s found a good formula to make money on his geo domains.

I’ve learned a lot from David. Perhaps he didn’t know that until now.

Ron recently wrote about one of our geo domain sites - Oakville.com. I kept David’s advice about developing generics and monetization strategies in my mind when we built this site.

Beware. All geo domains are not created equally. We are killing it with Oakville.com because we’re the premier brand. As David always says, businesses want to be associated with the city.com not the mycitysite.info and they’ll pay the advertising dollars to work with the top brand.

If you didn’t believe David about this, you can add my name to this list as well. We’re working with the RCGA to promote the 2009 Canadian Open - the only Canadian stop on the PGA tour. Do you think they would have even had a meeting with us if our domain was mycitysite.info ?

The next post in my series is going to cover the factors that makes a domain a good candidate for development. This may sound simple and obvious, but you’ll see that it’s not.

I like to think that we’ve taken geo domain development to the next level with the technology, features and monetization strategies that we’re using with Oakville.com and I hope that you consider the rest of my posts in this series as a how-to for developing and making money with geo domains.